WEBSITE TONIGHT NOW OFFERS DYNAMIC CONTENT
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Web Designs Online’s Site Builder with RSS Feeds Makes Creative Site Design Easy

Web Designs Online- “Making your business better.. cheaper”., announces a new utility within its site builder application, WebSite Tonight®, which gives anyone the ability to automatically and instantaneously add fresh and attractive content to their site through RSS feeds.

The newest version of WebSite Tonight allows site creators to incorporate RSS feeds into their pages in minutes, without any programming skills or extra software. These feeds, which can include news, weather, sports, stock prices or even blogs, constantly update the page contents. Although Web Designs Online provides dozens of feeds for customers to include in their site, customers have the option to add their own.

WebSite Tonight is a quick and easy tool for building professional-looking Web sites. It offers more than 1500+ template options, 30 flash introductions, easy form editing and more than 8,000 premium images.  With the simplicity of point-and-click design, the user can get a site online in minutes. WebSite Tonight plans include Web Designs Online hosting with a 99.9% uptime guarantee, generous disk space, abundant bandwidth and up to 400 email accounts at no additional charge.

For more information about WebSite Tonight, visit Web Designs Online.

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Finding Good Keywords- Dumping Bad Keywords and Optimizing Your Web Site
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When starting any SEO campaign it is tempting to leap straight in and start tweaking Meta tags and changing text. However, like any successful marketing strategy, it is vital to ensure that you know your audience and how to reach them. However, like any successful marketing strategy, it is vital to ensure that you know your audience and how to reach them.

A key word can be one or combinations of several words which best describe what your web page is about or has to offer. Search engines use a concept known as key words and phrases as found in your page titles, headers, meta tags and your body text to determine if a particular URL is relevant to what a user is searching for.

Before you can start writing the essential text for your pages that will boost your search engine ranking, you have to know which keywords and keyphrases to use. Keywords and keyphrases are the words on your site that match these search terms. Once you know the search terms being used, these can be included in the content of your Web site as keywords and key phrases.

Your keywords and key phrases will also be used if you plan to promote your site with pay per click or keyword based pay per impression advertising. There are tools and services that will help You findSearch Engine Visibility Your Best Keywords. They can help you choose the best keywords and key phrases for your Web site.

Wordtracker and Google's key word suggestion tool help you choose the right Internet marketing keywords that will help your search engine placement and ranking. Use these tools to learn what keywords and keyphrases your customers are using to find the products or services you offer.

How do you find keywords in a specialized industry? The process of organizing your keywords is similar to the process of splitting a single core term into multiple cores, only it’s done in a much more fine-tuned scale. Organizing your keywords into an effective marketing strategy is the most important of the four phases of keyword research. The most important aspect of analyzing and eliminating keywords is to fully understand what the customer is looking for.

We often see keywords through our own lens of understanding. As you sort through your lists of keywords, you want to be sure to eliminate phrases that won't deliver converting traffic. Whatever keywords that you keep for optimization, you want each to be able to drive the most qualified traffic, giving you visitors that are most likely to buy your product or services. What you want to do is separate the good keywords from the not-so good. In order to find those unknown phrases, you have to start with a foundation that will guide you from where you are to what it is that you're trying to find, a list of keywords that can be optimized into your site.

Sit down with your co-workers and business partners and discuss which keywords are relevant to your business or website. The right keywords make the difference between a profitable campaign and a campaign that loses money.

Take control of your web site, do the research and develop a strategy that will best suit your business online and offline attracting customers.

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Business Networking- A way to increase Knowledge, Revenue, and Traffic
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If you don't have anything to offer, you can't give powerful help to people who may be able to reciprocate in the future. Can you make an introduction that might help this person? Do you have some skill or guidance you could offer to help them make progress on one of their goals? Don't give with the expectation of getting something in return. If you meet someone that you would like to attract into your network, think about both what you know, and who you know. You will make a lasting impression if you can help someone in a meaningful way that contributes to their success.

If you are looking to get referrals and leads, business networking offers business professionals the opportunity to network with one another and generate business networking referrals to increase sales. Ultimately the person with the more powerful network has the opportunity to improve their quality of life.

 

Become a referral instantly with Web Designs Online!  Ad your business listing to our directory and let traffic and business start coming your way! Get Started here

 

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Finding Your Target Audience
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Those who have seen the highest returns, and will continue to do so, are the ones who take the time to correctly identify their target audience and their audience motivations. Find Your Target Audience by Knowing “Your Who” and “What”. Target Market Imagine walking into a room filled with your target market. Imagine walking into a room filled with your target market. First, get clear on your target market audience, or your WHO. What results do people have after they've worked with you? What problems do you solve? EXAMPLES: Going back to our sample target markets above, you might help women dentists get more clients or help mid-life women build a first-time business or plan for their retirement activities or retirement finances. Notice any patterns? Make a choice and claim your target market so you can find your speaking audience. Remember a few of those tricks from your childhood when you think about championing a cause. Selecting a target market is crucial to ensuring your message really gets across. In Order To Reach Your Target Audience In Advertising, First Identify Your Target Audience Using Demographics And Psychographics. Questions to answer about your customers include: What is the average age of your customers? Are they primarily female or male? Where do they live in the suburbs, out of town or in the city? What is their education level? What kind of income do they make?. internet discussion groups can be a vital part of getting your target audience.These are communities that already exist and discuss topics of interest by email. Internet discussion groups may be mailing lists, newsgroups, message boards, chat rooms or IRC type chat channels, to name just a few possibilities. Summarize the information and create a personality for each different type of target audience. You can use this information to craft a message that speaks to your target audience and find logical locations to place it to attract that particular audience.



 





Search Engine Optimization- How does Your Site Rank?
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The objective of Search Engine Optimization SEO is to achieve high natural search engine placement for relevant keywords or keyword phrases. If the search is for "search engine advice," put that string in the title, description, keywords, headings, throughout the content and in inbound links. Listings that include the dominant search terms in the Title and Meta Description tags have a better search engine ranking and a higher click-through rate often more than double the traffic than those that do not! Use these keywords to make up your search engine optimization targets. Some search engines take site descriptions from within the page, not from the Meta Description fields. Everything from how to properly conduct extensive keyword research to the correct way to write custom meta tags and meta tag descriptions to drive an optimal amount of search engine visitors Hosting Packages consistently. And try to keep the Title and Description tags as short as possible to prevent you from diluting the keyword impact. It is commonly known that the Title is vital and that the Description is often used as an abstract, but it is often thought that the Keywords tag is ignored. Write to inform and convert as your priority, not to rank. Title tags and meta description tags should be written with keywords in mind, but the focus must be on motivating the reader to click through or to perform some other desired action.

 

Search engine optimization has become a very powerful and significant component for any business looking to take their online exposure to a whole new level. With recent economic conditions more businesses large and small are focusing on learning how to accomplish different search engine optimization efforts themselves and bring their outsourced activities in house. Each business now is wanting to learn everything from the ABC's of search engine optimization all the way to advanced link building techniques that can really aid in driving high quality Internet visitors to their web site.

Unfortunately, many Web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work, so if you take the time to learn SEO ( Search Engine Optimization) be sure to take advantage of all that is offered on the Internet when learning the ropes of getting to position # 1 in the engines!

 

 

 

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Internet Marketing- What's Good for your Business?
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Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix.

Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Like normal brick-and-mortar businesses, online, e-commerce enabled businesses and websites also need marketing and promotion services to increase brand presence, market share, awareness, maximize sales and profits.

One of the easiest ways to market your business online is through social media or social networks. Social media internet marketing is one of the effective tools for getting high volume traffic. Through social networking, advertising, and social media advertising those consumers can easily link to it and, in turn, find their way back to your online presence.

What does it mean when one refers to social sharing? Well, these are social sites like Flickr, Picassa, YouTube, Metacafe or Revver that allow you to share your multimedia with your friends or a community. What's even more important is this is another way to speak to a community without having to rely on a search engine for traffic. Each of these sites has ways to speak to specific groups that form within the community. These are great ways to share photos of your business, your events or even videos of how to products or a tour of your facilities. Internet users are becoming increasingly accustomed to reading e-newsletters blogs and forums, so this is a great way to get free publicity about your business or information about your business to the general public.

Social News sites are important to online marketing because this is where the "buzz" can start about a product, a service or something viral that has been launched. First is Social News. Just what is social news? These are sites that allow users to submit articles, blog posts, videos, podcasts, or photos for the community to vote "up" or "down" on. The best approach is one of honesty and transparency when dealing with Social News Sites. The value of marketing through Social News Websites. High Quality Links becoming popular on social news websites like Digg or Reddit will get you a large number of links, some of which may be topically relevant, some not. Some people claim that social news websites only send useless traffic, visitors that will often just view a specific webpage and click away. It builds your brand Think of the social news site as a platform or a soapbox. Remember this. Social media marketing is not merely about hitting the frontpage of Digg or any other social news website. From social networks like Facebook, to social bookmarking sites like Delicious, to social news sites like Digg, there are many ways a marketer can learn to participate in meaningful ways and get their business online.

The next segment we will talk about will be pay per click marketing. Pay Per Click otherwise known as PPC Campaign Management consists of keyword selection, Online ad writing, establishing target audiences, including Geo-targeting by location, Creating logical ad groups, building internal landing page content, directing visitors via call-to-action statements Conversions measurement with detailed analysis and reporting. Pay Per Click PPC is a pricing model that guarantees that your website will appear in search results that have been specified by you. Pay-Per-Click is a viable option when you realize that you are paying for results only Whether you are looking for a free internet marketing resource that is continuously updated, or an internet marketing firm to assist in your internet marketing needs or whether you would like to outsource your internet marketing needs to a qualified consulting company, you must do the research first to get your money’s worth when it comes to advertising. If you don’t already have a site, or are considering a redesign, definitely develop your marketing plan first and build the site around it. Develop a combination of Organic Content and Pay per Click campaigns to suit your advertising strategy.

Depending on your business structure you may also want to consider Image Ads and Pay per Call services. This would be relatively the same thing as pay per click advertising however instead of using text ads you are using banner advertisements and with pay per call, the marketing company targets your business with a special phone number in the ad so if someone calls through this number, then that’s when you would get charged.

When it comes to pay per click marketing you want to grow your customer base - connect with people deliberately seeking a product like yours, and make them happy by providing them with an offer relevant to their search query.

Keywords, also referred to as search terms, are the very heart of pay per click advertising. Service PPCs: Service engines let advertisers provide feeds of their service databases and when users search for a service offering links to advertisers for that particular service, giving prominence to advertisers who pay more, but letting users sort their results by price or other methods.

Without the proper method of using Pay per Click Advertising, you can spend a fortune and have nothing to show for it. When is pay per click a good idea? There are three major areas where pay per click advertising is beneficial. Direct response sales - if you sell something that the customer can buy immediately, pay per click advertising may be beneficial. Pay per click advertising is not the solution for everyone or every situation. SEO is a more complex process and a long term strategy but can yield a high volume of "free" traffic to your website.

Which is better between the pay-per-click like GoTo com and the pay-per-impression model like Google com? CPM cost per thousand impressions or Pay Per Impression advertising can be expensive if your ad doesn't motivate people to click on the banner or text link. This works basically the same as pay per click advertising however instead of payment per click when a visitor clicks on your link or banner ad you have already paid ahead of time for the ad to appear. In most cases you pay per every 1000 times your ad shows up to a viewer.

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The next type of online marketing we will review will be banner ad marketing. Banner Ad Marketing on the internet and banner ads in particular is probably the most misunderstood form of marketing and advertising that businesses use today. But when asked about banner ads, they generally, don't even know how to explain it or even the terms that are involved in the process. Internet marketing is composed of terms such as CPM, CTR, Tag lines, Run of Network and all the other terms specifically associated with banner ad campaigns.

Just as in print media, banner advertising costs depend on, popularity of page because home pages are usually more popular, banner ads there usually cost more. Linked rotating banner ads are much targeted.

These types of ads can scare off the most sophisticated print ad professional. Sites ranging from computer related information to sewing clubs. The higher up the price range the narrower your target market becomes. It’s just a matter of creating the right call to action in your ad which will

force the viewer to click and go to the site that is being advertised.

The next form of advertising we will discuss is mutli media such as Youtube.

These are social sites like Flickr, Picassa, YouTube, Metacafe or Revver that allow you to share your multimedia with your friends or a community. Flash / DHTML Ads These kinds of ads incorporate Flash animation or other motion graphics. Major search properties like Google through YouTube , MSN, Yahoo, and AOL all offer advertising on their video websites. Each of these sites has ways to speak to specific groups that form within the community.

Each of these sites has ways to speak to specific groups that form within the community. Sharing your photos or videos with them can help you target a very niche and much targeted audience. These are great ways to share photos of your business, your events or even videos of how to your products or a tour of your facilities.

There is another way of online marketing called link bating. The quality of a link or a website is determined by considering several factors like age of the site, relevance of the content and the amount of credible links which points to that site. This process is called Link Popularity. Link Baiting Link bait is a method or feature that allows the webmasters to place content within their website whose purpose is to attract the links from the other web sites. A link bait hook is a method which is used by webmasters to attract the visitors to link to their site Learn more about. Text Link Ads Internet marketing is as much a part of developing your website as the actual building of the site itself.

Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix.

 

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